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Market Squared Privacy Policy

Market Squared, LLC

Privacy Policy

Last Updated: February 6, 2025

Introduction and Purpose

Market Squared, LLC (“we,” “us,” or “our”) owns and operates the MyThriftXchange.com website and the MyThriftX mobile application (collectively, the “Site”). This Privacy Policy (“Policy”) describes how we collect, use, and disclose personally identifiable information (“PII”) that we obtain from visitors to our Site and people we do business with (collectively, “you”).

If you have any questions about this Policy, please email us at [email protected].  Additional contact information is provided in the Contacting Us section below.

This Policy consists of the following main sections:

Information We Collect

How We Collect Information

How We Use Your PII

How We Share Information

Cookies and Other Tracking Mechanisms

Third Party Links

Security of Your PII

Access to Your PII

Choices You Have Regarding Marketing Messages

Children’s Privacy

EU, UK,  and Switzerland Residents

Changes to this Policy

Contacting Us

  •  Information We Collect

Personally Identifiable Information. We collect PII such as first name, last name, job title, email address, physical address (billing and mailing), and telephone number. We also collect PII when you request information from us. All payment information is collected and managed by PayPal.

Information that is not PII. This includes, but is not limited to, Company name, browser type and version, operating system, referral source, length of visit, page views, demographics, interests, online habits, geographical location, analytical data. We may combine this information with PII. Please see the section “Cookies and Other Tracking Mechanisms” for more information.

We occasionally use the term “information” to refer to both PII and non-PII.

Additional detail about our PII and non-PII collection practices are described below.

  • How We Collect Information

Our Site Collects:

  • domain name;
  • your browser type and operating system;
  • web pages you view; links you click; your IP address;
  • the length of time you visit our Site; and
  • the referring URL, or the webpage that led you to our Site.
  • your device’s location information (you may choose to disable this feature, but there may be a loss of some functionality within the Site, and you may not be able to use or access some of our services if you do so).
  • How We Use Your PII

Providing and Improving our services: To provide our services, to communicate with you and others about your use of our services, to respond to your inquiries, to fulfill your orders, and for other service purposes.

Tailoring Content: To tailor the content and information that we may send or display, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Site and services.

Protecting Rights and Interests: We may use or disclose your PII to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity that we, in our sole discretion, may consider to be, or pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to conduct audits.

Legal Compliance: To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.

Marketing and Communications:  We may use your PII to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products and services we think may interest you. We also may use information that we learn about you to assist us in advertising our services on third party sites.

Research and Analytics: To better understand how you access and use our Site and services, both on an aggregated and individualized basis, in order to improve our Site and services, and respond to your preferences, and for other research and analytical purposes.

  • How We Share Information

Affiliates and Subsidiaries. We may disclose PII we collect from you to our affiliates or subsidiaries.

Business Partners: We may disclose your information to companies we partner with to integrate our services with theirs and improve the functionality of our services.

Service Providers. We disclose PII we collect to service providers we use in conjunction with our services.

Advertising & Analytics Providers. We may share PII with advertising and analytics providers as described below.

Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we will transfer the PII to the other company.

In Response to Legal Process. To comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.

To Protect Us and Others. Where we believe it is necessary to investigate, prevent, or take action regarding illegal activities.

To Protect Our Legitimate Business Interests. Where required by law or where we believe it is necessary to protect our legal rights and interests, such as in connection with legal claims, compliance, regulatory, and audit matters.

  • Cookies and Other Tracking Mechanisms

We and our third-party service providers may use cookies and other tracking mechanisms to gather information about your use of our Site or services. We may combine this information with other information we collect from you (and our third-party service providers may do so on our behalf).

Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies or limiting tracking on your mobile device); you also may opt-out of targeted advertising by following the instructions in the Third-Party Analytics section.

Cookies. These are identifiers that we transfer to your computer’s hard drive through your web browser. Some cookies allow us to make it easier for you to navigate our Site and services, while others are used to enable a faster log-in process or to allow us to track your activities at our Site and services.

Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features might not function.

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs in connection with our Site to, among other things, track the activities of Site users, visitors, help us manage content, and compile statistics about Site usage. We and our third-party service providers may also use clear GIFs in HTML emails to you to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Third Party Analytics. We may use automated devices and applications, such as, but not limited to, Google Analytics, to evaluate usage of our Site. We may also use other analytic means to evaluate our services. We may use these tools to help us improve our services, performance and user experiences. These entities might use cookies and other tracking technologies. For more information, please visit https://policies.google.com/technologies/partner-sites You can opt out of Google’s collection and processing of data generated by your use of the services by going to http://tools.google.com/dlpage/gaoptout.

  • Third-Party Links

Our Site may contain links to third-party websites. Access to and use of such linked websites is not covered by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.

  • Security of Your PII

We use reasonable measures to protect your PII from unauthorized disclosure.

  • Access to Your PII

If you wish to modify or delete PII that you provided to us, please contact us at [email protected] so we can assist you with your request.

Please note that PII that you have updated, modified or deleted in your profile may remain viewable in cached and archived pages of the Site.

  • Choices You Have Regarding Marketing Messages

We may send periodic promotional or informational messages to you. You may opt-out of such communications by following the instructions contained in the message. If you opt-out of receiving messages about recommendations or other information we think may interest you, we may still send you transactional or other emails about your account or any services you have requested or received from us.

  1. 10. Children’s Privacy
  2.  
  3. Our Site and services are not directed to minors and we do not promote or market our services to minors. If you believe that we have mistakenly or unintentionally collected personal information of a minor through our Site without appropriate consent, please notify us at [email protected] so we may immediately delete the information from our servers and make any other necessary corrections.

11. EU, UK and Switzerland Residents

If you are a resident of the EU, UK, or Switzerland you may have the rights described below.

(a) The right to access, update or to delete the information we have on you;

(b) The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete;

(c) The right to object. You have the right to object to our processing of your PII;

(d) The right of restriction. You have the right to request that we restrict the processing of your PII;

(e) The right to data portability. You have the right to be provided with a copy of your PII in a structured, machine-readable and commonly used format;

(f) The right to withdraw consent. You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information;

We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what PII we hold about you and if you want it to be removed from our systems, please email us at [email protected].

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your PII. For more information, please contact your local data protection authority in your jurisdiction.

12. Changes to This Policy

This Privacy Policy may be updated or changed from time to time, for example to comply with legal requirements or to meet changing business needs. When we do, we will also revise the “updated” date at the top of this Privacy Policy page.

13. Contacting Us

Please direct any questions or comments regarding this Policy to:

Privacy Officer
Market Squared, LLC
c/o The Corporation Trust Company
Corporation Trust Center 1209 Orange St
Wilmington, DE  19801
e-mail:[email protected]